• Sanjay Manival Raju

The Tactically Designed

Updated: Jan 29, 2020

For a decade now, Tesla has amazed us with the design, features and styling of its vehicles. It has disrupted the market with revolutionary design and capabilities. What’s new? - the Cybertruck and I call it a hybrid between a pick-up truck and a tactical vehicle.

‘Better Utility than a truck with more performance than a sports car’ – says Tesla. The Cyber truck, as the company claims, has an exterior built for ultimate durability and passenger protection housing the Tesla armor glass. It has a towing capacity of 14000 pounds- it sets out to be versatile, strong and highly utilitarian.

Tesla is known to take us into the future, and this is exemplary of it. There is the edgy design, sharp features primarily an emphasis on being triangular. However, the design consideration will be purely subjective. Objectively, it may seem quite impractical to be a civilian vehicle- this could be due to a notion of how a car must look which has evolved over the generations of automotive design.

Now the question is: how many of these features will suit a common man’s daily life?

The design has received a lot of flak on social media. The contours seem sharp and is completely out of sync from Tesla’s signature styling. A quick showcase of the Tesla catalog would make people wonder about its fit and question the nature of vehicle that it is.

With great innovation comes, immense Scrutiny: is this what Cyber Truck is headed towards? If that’s the case, then it may just become a fulcrum for adoption in Truck and Vehicular Evolution.

It’s quite appealing but when given a deeper thought, you may find it more like a gimmick than a pick-up truck.

Was this an overkill by Tesla to introduce an ultimate cool factor? How often would you be struck by bullets or sledgehammers? - unless you are John Wick.

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