• Sanjay Manival Raju

Is the glare on Smartwatches fading away?

It is known that, about 40% of the consumers in the US would choose to buy a smart watch, of which 48% would buy it primarily for the health and fitness features embedded within. It is for this reason that, Fitbit now shows a significant boom in its sales and the broad product range. 

Consumers choose to stay connected to their fitness goals either on the move or when they hit the gyms. A wearable fitness tech works primarily as a motivator and trains its wearers to adhere to their fitness goals and realize them.


For the most part, I believe that the accuracy and interactive nature of these devices gain popularity amongst people who find it hard to take time off their bustling life and yet feel satisfied to have contributed towards their fitness levels during their daily routines. Of course, it is seemingly attractive to people who are keen about the numbers their activity levels

Now, where do smartwatches that associate to your smartphone’s functionality fit in here? To be more specific on the figures: only 15-20% of the consumers opt for a fully loaded smartwatch. Perhaps this is the reason, a recent news that caught my eye, spoke about a few electronic giants' plan to cease production or upgrades on smartwatches. Seems fair to me, it wouldn’t be viable for a firm to ramp up their processes and expend resources on a product that has dying functionalities in the consumer market; they rather have it off the catalog.

Various factors contribute to this neglect over smartwatches. Users don’t find it practical or functionality wise in the real world, it doesn’t fit in. Though light on the wrist, some find it ‘heavy on their pockets’. Others believe that a smartwatch doesn’t carry the charm of a traditional watch and don’t find any other reason to be using one. Companies have resorted to integrating the health and fitness feature giving the consumers a reason to buy. But with high price points, they would choose a device solely made for a specific use and not pay for something they don’t need.


Apple watches however dominate this market and have been considerably daunting simply because the majority of the users own iPhone and they wish to have a core compatibility though the other smartwatches are based on the iOS and Android platforms.


Nevertheless, the market won’t die down with a immediate effect as several people like me would still look forward for an upgrade.

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